Selling in Your Villain Era
A Masterclass in Unapologetic Power
May 20
90 Minutes | 3:00 PM Eastern
It's time to stop pretending like you don't want money and start selling like someone who actually wants to get paid.
This is 90 minutes of getting your hunger back.
(Replay Available)
You're fucking amazing at what you do...
So why are more people not buying?
If you're here, then I already know a few things about you.
You're doing "the work". Creating content. Making offers. Following the strategy...
And it's not fucking working.
You go to sell and you're met with radio silence. So you pivot. Lower the price... that should be easier to sell, right? New offer, fresh energy, this time it'll land.
...still crickets.
You've done the mindset work, bought the course, tried the script, hired the coach, read the book about money archetypes.
You've tried so hard to get it exactly right that the trying itself has become the problem, because no amount of right steps taken from the wrong place inside yourself is ever going to feel like enough.
Honestly, you can't even be fully mad about it. Because you know you've been biffing it (your bank account has made that loud and clear).
This isn't a strategy problem -
... except that it kind of is, because your strategy has been built entirely around making yourself easier to accept. Your niche is soft because you're afraid to lose people. Your content performs instead of positions. You lower the price before your potential client even has a chance to flinch.
The strategy is broken, but it's broken because the person running it has been running it from a place that needed permission to want things. And you've been trying to fix the strategy ever since, which is exactly why it keeps breaking.
Fix that, and the strategy fixes itself.
- You've been taught that wanting what you want makes you the villain, so you perform humility instead of showing up hungry.
- You soften the ask before anyone even has a chance to say no.
- You over-explain the price, over-deliver before the sale, and then wonder why your audience isn't buying with certainty when you're not selling with any.
Wanting feels dangerous.
So you've been making yourself smaller than the thing you're actually here to do.
Congratulations, you have a permission problem.
That used to be Me.
Four years. Niche to niche, offer to offer. Investing in coaching I couldn't afford. Strategies I executed perfectly. A Stripe account collecting dust so thick it could've triggered an asthma attack.
I was fucking pissed.
It wasn't until I ran my business through the same lens I used in my marriage coaching that I saw it: I was being a fucking Good Girl and had ever so politely placed money and clients up on a pedestal making it so that I needed to earn my way to both.
So I stopped.
Within two months of dismantling my Good Girl Conditioning in my business I closed 18 clients. Two months after that: a $12k launch, four weeks into a complete pivot.
Not a new strategy. Not new content. All because I created a new relationship to my own desire.
The thing that was running me is the same thing that's running you.
People who want unapologetically are often painted as the villain.
And as Good Girls, we're taught the last thing you want to be is "bad."
Here's what the villains got right: they never apologized for what they wanted, and they showed up to collect without over-explaining, discounting, or waiting for permission.
Because the wanting was never the problem.
The shame was.
is a 90-minute live masterclass and it costs less than your last Uber Eats order.
There will be absolutely NO scripts, funnel audits, or objection handling role play 🤡.
We're going to locate the exact place your hunger went underground: the conditioning that made wanting money feel greedy, the misalignment that made selling feel like convincing, the specific version of your genius that sells like breathing versus the watered-down one you've been leading with.
You'll leave knowing exactly what's been making selling feel like begging, and what it looks like when you stop doing that. Not as a concept. As a lived experience you can take directly into your next offer, your next post, your next sales conversation.
This is 90 minutes of getting your wanting back.
And if what surfaces makes you want to keep going, we'll talk about what that looks like, because of course I'll have an offer waiting for you 💅🏻.
This is for you if:
- You've been making yourself easier to swallow and wondering why nobody's buying.
- You apologize for your prices before she even asks.
- You know exactly what you'd charge if you weren't so worried about the reaction, and that number is significantly higher than what's on your sales page right now.
- You're done performing "I just want to help" when what you actually want is to get paid well for the thing you're genuinely exceptional at.
- You're ready to stop treating your own hunger like it's something to be managed.
This is NOT for you if:
- You want someone to audit your funnel and tell you which step to fix. We're going upstream of all of that.
- You need a roadmap more than you need a mirror right now.
- You're in your first 90 days and haven't made an offer yet. Come back when you have something to sell with.
- You'd rather get comfortable with where you are than actually move.
When you shrink your ask,
discount your offers,
& contort yourself
into someone more palatable...
The people who need you can't find you.
And it has absolutely nothing to do with you not being good enough and everything to do with you being too god damn busy performing humility to show up as the thing they were actually looking for.
Selling isn't something you do TO people. It's something you do FOR them, and if you've been treating it like an imposition, you've been stealing from everyone who needed what you have.
It's time to start being selfish in an entirely different way.
$11. May 20th. 90 minutes.
Save your seat.
Or don't.
Your problems will still be there on the 21st.
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